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Create your account, connect Seller Central and Amazon Ads, pick marketplaces and wait for your history, in about five minutes.

Why Seller Central comes first, how to link Amazon Ads to a store, how the profile is matched, and what to do when no matching profile is found.

The exact formulas behind Total Sales, Ad Cost, TACOS, ACOS and % Organic Sales, with a worked example and the rules that decide which days count.

The usual reasons SellerTacos differs slightly from Seller Central and the Amazon Ads console, and how to compare like for like.

How often each data source updates, how much history it brings, and why the newest days can look incomplete.

Every tile and card on the dashboard in one place: what it measures, how it is worked out, and what to do with it.

What the Orders page lists, how it is filtered and exported, and which order counts include cancelled orders.

How Total Add to Cart, Cart to Purchase, Add-to-Cart Rate and Cost per Add to Cart are worked out, why they come in whole weeks, and why they can be empty.

What Sessions, Conversion % and Buy Box % mean, how the Traffic drop, Conversion drop and Low conversion signals are decided, and why windows count back from the last loaded day.

The five views, the charts, the tiles you can customise, the pies, and how the date range turns into days, weeks or months.

Every column group on the Products page, how each number is calculated, and how to filter, sort and hide columns.

How margin %, net profit, refunds and break-even ACOS are calculated from your cost of goods, Amazon's fee estimates and the refunds Amazon posts, and what the clock icon means.

How stock status, days of cover and the suggested restock quantity are calculated, what Needs attention shows, and how Pause ads works.

How to set a TACOS limit for a product, when a product shows on the Alerts page, and what the bell and banner mean.

How the orders map shows where your orders ship, which countries it supports, what is left off the map, and why some orders have no location.

What the ASIN Library holds, how categories come from Amazon and how to override them, product groups, COGS and lead time, refresh limits, and bulk editing with a CSV.

What the Repeat purchase columns on the Products page mean, which period they show, and why they can be empty.

What the Frequently bought with list in a product's popup shows, which period it comes from, and why it can be empty.

How each search term gets a flag and a suggested action (add negative, lower bid, raise bid, add keyword, fix offer, keep), how much to change a bid, and how many clicks are needed first.

The other three Keyword Performance tabs: product signals and budget actions, the price index, and when shoppers order.

How the Insights report finds keywords whose ad spend goes to a product that shoppers rarely add to cart, and what the best and worst combinations mean.

How the Apply Bid button works, how the new bid is calculated, how undo works, and what Pause ads does. Includes the plan and role needed.

How keyword lists work, what Unique words and Negative words are, the limits, and how to push negative keywords to Amazon, collect words in the temp list, undo and redo.

How to read the Keyword Analytics page: top keywords by ad spend and cart adds, the filters, the history charts, which products a keyword works for, and cost per add to cart.

Why syncing pauses for a connection, what is and is not lost, and how to reconnect.

Which pages need Amazon's Brand Analytics, who can get it, and what to do when they are empty.

What each role (Viewer, Analyst, Store manager, Admin, Owner) can do, how invitations work, and how to switch between workspaces.

Two-factor sign-in, password reset, verification emails, lockouts, and signing out of other devices.

What Starter, Growth, Pro and Scale include, how the 14-day trial works, what happens to extra stores when it ends, and the 90-day history limit.

How upgrades, downgrades and cancellation work, when you are charged, what happens after a failed payment, and what happens to your stores.

Where to find invoices, when an invoice is a GST tax invoice, how GST is split out, and how to add your company name, address and GSTIN.

What the in-app AI assistant can answer and do, which plan and role it needs, how its confirmed changes work, its daily limit, and what it can and cannot see.