Frequently bought with: products customers order together
Open a product on the Products page (click its SKU) and, below the charts, you may see a Frequently bought with list. It comes from Amazon's Brand Analytics Market Basket report and shows the products that customers ordered in the same order as this one. Use it to find bundle ideas, cross-sell products for your listings and products worth advertising together.
What each row shows
| Part | What it is |
|---|---|
| Rank | Where Amazon ranks the product among the ones bought with this one. 1 is the most common partner. |
| Product | The partner's ASIN, linked to its Amazon page. If the partner is one of your own listings it also shows your title and SKU, tagged Yours. Amazon's report is limited to your own brand, so partners are almost always your own products. Any other product shows its ASIN only. |
| Share | How often the two were ordered together, as Amazon reports it. A higher share means a stronger pairing. |
Amazon gives at most the top 3 partners for each product, so the list is short. SKUs that share one ASIN show the same list.
Which period you see
Amazon gives this report per month and per quarter. The popup shows one period for the whole store, named under the list: the newest quarter that has loaded, or the newest month if no quarter has. It does not follow the page's date range.
Why the list can be missing
- Brand Registry is required. Amazon only gives this report to brands registered in Amazon Brand Registry, and the connection needs the Brand Analytics role. Without them the section does not appear.
- Nothing has loaded yet. The first load can take several hours after you connect. Months and quarters load as Amazon publishes them.
- Amazon has nothing for this product. Products without enough co-purchases are left out of the report, and the section is hidden rather than showing an empty list.
Still stuck? Ask us from the chat bubble in the corner of the page. Tell us the store, the page and the date range.